Award Winner's Big Christmas...
We expect it from the Booker Prize winner, the Orange Prize winner and definitely those that were a part of the Richard and Judy Book Club - these awards undoubtedly boost book sales. However these days it seems that any accolade will do. According to Nielsen BookScan data, sales of Sainsbury's Popular Fiction Book of the Year winner David Nicholls' One Day have jumped a massive 443%.
Those aren’t the only lucky ones; Sales of Andrew Marr's The Making of Modern Britain which won the More4 Non-fiction Book of the Year award jumped 63% week-on-week, while sales of Edmund De Waal's The Hare with Amber Eyes, the winner of the National Book Tokens New Writer of the Year gong, jumped 34% week-on-week, to 1,193 copies sold.
Winners of the Galaxy National Book Awards faired even better with an average sales increase of 85% week-on-week. According to BookScan, One Day, The Fry Chronicles, The Hare with Amber Eyes and Zog were all among the top 20 bestselling books at independent bookshops last week.
This shows what many of us may already have known - the main determinant of book sales this Christmas are the awards.